Digital Display Networks allow you to advertise to people earlier in the sales cycle. Thus, the Display Network is great for businesses that people visit frequently, but don’t actively search as often. Especially businesses like Restaurants, Grocery Stores, Tea Bars, Coffee Shops, Clubs, Bars, Pizza Parlors, Magazines, Gyms, or any subscription service.
Display Advertising is the strategic placements of your visual ad next to content that consumers are reading online. That content can be a related topic, a general theme, or a combination of both depending on the specific strategy that provides the best results.
One of the advantages Digital Display Advertising has over print and billboards is providing a higher level of accountability to business owners. Instead of estimating based on traffic volumes or readership, Display Advertising gives you exact numbers of impressions as a metric.
For example, AGN sets up Google Analytics to register the traffic a Display Advertising campaign sends to your site , so you can see exactly how well your campaign is performing.
Imagine you could put up a billboard and decide exactly how many people drove on that street. What if you could choose the kinds of people who see your ad. What if you decided where to set your budget? Display Advertising makes this all possible. And this is why AGN believes in Display as an effective strategy.
Display networks can target audiences based on the content they consume. As a result, Nike displays their shoe advertisements on websites and blogs about sports and exercise. These consumers are in the market for their products which makes them better early sales leads. Conversely, your buyers are reading specific content online, and you can target them.
Site Retargeting allows you to maximize your Top of Mind Awareness by displaying strategic ads to consumers who have already visited your website. These visitors are great targets because they have already displayed buying signs. Strategically displaying ads reminds them of their intent to purchase while keeping you at the top of mind and building your brand awareness.
Search Retargeting is a more advanced tier of Display Advertising. When a potential customer searches for key terms, we can target them in our campaign. Consequently, we display strategic advertisements for the specific products or services they searched for. This way, we only display advertisements to people who are expressing active interest in buying.
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