Search Engine Marketing
SEM stands for Search Engine Marketing. SEM describes how a business bids on top sponsored positions in the search results for certain key terms. This permits the business to rank in a sponsored position on the first page of search engines. As a result, your business appears above the fold, where customers most commonly click. Adwords is the most well known SEM platform, since it is managed by Google.
Do I need an SEM Campaign?
SEM Campaigns can be difficult to implement correctly. Unfortunately, many business owners have been exploited by unprofessional agencies because of this. This results in the mismanagement of their budgets, wasting money on ineffective Adwords campaigns.
SEM Campaigns are most effective for products with generous profit margins. They also fit well with services that people search for to fix a problem. Auto dealerships, formal wear stores, plumbers, locksmiths, Attorneys, etc. These are all great businesses for an Adwords Campaign. Contact a Representative to find out if SEM is the right fit for your business.
SEM vs SEO
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) have similar goals. However they take different approaches to achieve their results. Though they fill similar roles, these two strategies also help fuel each other for success in a feed forward cycle.
SEM allocates a budget to bid on the top placements in search engines. As a result, your listing appears above the fold on page 1 in front of active searchers. Since SEM functions on a Pay Per Click bid, it is important to calculate your cost per contact or sale to determine ROI.
SEO uses website optimization to increase rankings in search results. As a result, searching customers can find you organically by searching customers. Consequently, the value of an SEO campaign can be very high depending on your product or service.
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