Website SEO

SEO stands for Search Engine Optimization. SEO is an important tool for making sure that your website is visible to online searchers. A combination of market knowledge, search trends, and search engine best practices inform great Website SEO. Thus, SEO website developers must be experts in these fields.

What is SEO?

SEO can seem complex and intimidating. However, the key is a sound familiarity with each of the essential aspects of evaluating website content and design.

Knowledge of search trends allows you to know how people are statistically searching for your product. Then, we cater to the language customers use to find you. As a result, your business becomes more visible in online searches.

Market knowledge is important for understanding which products are most profitable. First, we analyze how your business fits into the local market. Then, we research competition to reveal niches and strategies. Finally, we position your business in the market to maximize lead generation.

Search engine best practices inform which elements of your website are most important in improving your SEO and which order to implement changes for the greatest ROI.

SEO vs SEM

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) perform similar roles, but use varying approaches to accomplish their goals. And although they fill similar roles, these two strategies help fuel each other for success in a feed forward cycle. The traffic that SEM produces helps bolster the visibility of your site. Conversely, high SEO quality scores can decrease the cost per click on your SEM campaign.

SEO

SEO optimizes your website to make it appear higher in search results so you can be found by customers. This strategy focuses on organic rankings in search results.

SEM

SEM uses budgets to bid on top spaces on search engines so that customers can find you when they search. This strategy focuses on price per click and maximizing cost per contact.

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